About The Project
Estimating Solutions, an Australian leader in cost estimation and project management services, sought a comprehensive digital solution to enhance their online presence and drive business growth. They required a modern, professional website that could cater to their expanding client base while improving their search engine rankings to attract more leads. Our goal was to create a seamless user experience, backed by a robust SEO strategy to maximize visibility and engagement in the competitive market.
Solutions Provided
To address the client’s needs and challenges, we developed a tailored digital strategy:
Customized Web Design: Crafted a sleek, modern design that reflects Estimating Solutions’ expertise in cost estimation and project management. The website is user-friendly, visually appealing, and designed to convert visitors into leads.
Performance Optimization: Ensured the website is optimized for speed and performance, with seamless navigation across all devices. We focused on reducing bounce rates and improving the user journey to enhance engagement.
Targeted SEO Strategy: Conducted in-depth research to identify high-impact keywords specific to their industry. By optimizing site content and technical elements, we significantly improved the site’s search engine rankings, bringing in more relevant traffic.
Local SEO: Implemented localized SEO strategies, focusing on enhancing visibility in key Australian regions, driving more geo-specific traffic to the site, and generating high-quality leads.
Achievements
Our efforts resulted in significant improvements across key performance metrics:
Increase in Organic Traffic:
Within the first three months, the website saw a dramatic increase in organic visitors, with traffic consistently growing as our SEO strategy took effect.
30+ Keywords Ranked on Google’s First Page:
Our targeted SEO efforts led to over 30 key industry-related search terms appearing on Google’s first page, significantly boosting visibility and driving qualified traffic.
Top 5 Google Rankings:
Several of the targeted industry keywords quickly ranked in the top 5 positions on Google, significantly increasing the website’s visibility and drawing in more qualified leads.
Increase in Lead Generation:
The website’s improved design and SEO efforts led to a marked increase in lead generation, with more inquiries and conversions directly from the site.
Enhanced User Engagement:
With a lower bounce rate and higher session duration, users were more engaged with the site, exploring multiple pages and showing greater interest in the services offered.
Project Information
Company Name
Estimating Solutions
Location:
Perth, Australia
Date:
August 20, 2024
