Are you struggling to find your website on Google search results, even after investing time and effort into building a great-looking site? You’re not alone. Many businesses face the same challenge—having a website that simply doesn’t rank. But why does this happen?
At InfyApp Development, a trusted Website Development Company and Best SEO Company in India, we’ve helped numerous clients overcome ranking issues and get their websites to the top of Google. In this blog, we’ll uncover the top 7 reasons your website isn’t ranking on Google—and how to fix them.
1. Poor or No SEO Implementation
If your website isn’t optimized for search engines, it won’t rank—no matter how visually appealing it is. SEO (Search Engine Optimization) is the backbone of organic visibility.
Common issues:
Missing meta titles and descriptions
No keyword targeting
Improper use of header tags (H1, H2, etc.)
Fix:
Hire a professional SEO services company in India that understands on-page and off-page SEO strategies. At InfyApp, we use proven methods to build SEO-friendly websites from the ground up.
2. Your Website Content Lacks Value or Keywords
Google’s algorithm loves useful, high-quality content that serves user intent. If your content is too thin, outdated, or doesn’t contain the keywords your audience is searching for, Google may ignore it.
Fix:
Conduct keyword research and create helpful, informative, and keyword-rich content. Update old content regularly to maintain relevance.
3. Slow Website Speed
Speed is a ranking factor. If your website loads slowly, users bounce, and Google penalizes you in rankings.
Fix:
Optimize images, reduce unnecessary code, and use tools like Google PageSpeed Insights to test and improve your website’s load time.
4. Your Website Isn’t Mobile-Friendly
Over 60% of searches come from mobile devices. If your site isn’t responsive or user-friendly on smartphones and tablets, it’s hurting your rankings.
Fix:
Work with a responsive WordPress Website Development Company to ensure your website performs well on all screen sizes.
5. Weak Backlink Profile
Backlinks (links from other websites pointing to yours) are one of Google’s top ranking signals. If your site has few or no quality backlinks, it may be considered less trustworthy.
Fix:
Create valuable content worth sharing, publish guest posts, and collaborate with reputable websites in your niche to earn high-authority backlinks.
6. Poor Technical SEO
Technical issues can silently sabotage your rankings. These include:
Broken links
Missing XML sitemap
Incorrect use of robots.txt
Duplicate content
Lack of HTTPS security
Fix:
Perform a technical SEO audit using tools like SEMrush or Ahrefs, or consult an expert SEO company in Mumbai like InfyApp Development.
7. Your Website is New (or Penalized)
If your site is new, it may take time for Google to crawl and index your pages. On the other hand, if you’ve used black-hat SEO tactics or hosted spammy content, your site may be penalized.
Fix:
Be patient if your site is new. Submit it to Google Search Console and build your SEO naturally. If penalized, fix the issues and request a reconsideration from Google.
Final Thoughts: Fix These Issues & Start Ranking
Ranking on Google isn’t magic—it’s the result of smart strategy, solid development, and consistent SEO. At InfyApp Development, we specialize in building and optimizing websites that Google loves.
If your site isn’t ranking, we’re here to help. From technical audits to content and SEO optimization, we provide everything you need to climb the search results.
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