About The Project
The Label Gaia, a premium brand dedicated to sustainable fashion, approached us with a vision to expand their online presence and connect with a broader audience. They sought to improve their website’s visibility on search engines, attract more organic traffic, and drive higher engagement with local customers. Our goal was to craft an SEO and Local SEO strategy that would elevate their brand and increase customer acquisition, both globally and within their local markets.
Solutions Provided
To achieve The Label Gaia’s goals, we employed tailored SEO and Local SEO solutions:
- SEO Optimization:
We improved the website’s technical SEO foundation by optimizing page speed, mobile responsiveness, and overall website structure. We also developed an SEO content strategy that focused on high-ranking, relevant keywords in the sustainable fashion space. - Local SEO Strategy:
For local engagement, we optimized their Google My Business listing to increase visibility in local search results and implemented location-based keywords for better ranking in the surrounding area. Our citation management ensured consistent, accurate business listings across all relevant platforms. - Content Strategy & On-Page SEO:
We refreshed their existing website content and crafted new, SEO-rich blog posts to target sustainable fashion enthusiasts while aligning the content with search engines’ best practices for on-page optimization. - Link Building & Authority Development:
Our team developed a white-hat link-building strategy, securing backlinks from relevant, high-authority domains, further boosting the site’s domain authority and search engine rankings.
Achievements
The tailored SEO and Local SEO strategy we developed for The Label Gaia delivered impressive results:
- Increase in Organic Traffic:
Within the first four months, the website saw a significant boost in organic visitors, leading to sustained growth and increased visibility for their key product lines. - Improved Local Search Rankings:
Local SEO efforts resulted in The Label Gaia ranking among the top results for location-specific keywords, driving more local customers to their store and website. - First-Page Ranking for 15+ Keywords:
Our SEO strategy led to 30+ keywords related to sustainable fashion ranking on the first page of Google, boosting brand awareness and attracting highly targeted traffic. - Increased Online Sales: With more visibility and better local engagement, The Label Gaia experienced a marked increase in online sales and customer inquiries, both locally and internationally.
Project Information
Company Name
The Label Gaia
Location:
Mumbai, India
Date:
June 12, 2024
